Post by account_disabled on Dec 2, 2023 4:49:25 GMT -6
Content Marketing is an important tool for communicating brand identity to target groups. With different marketing objectives Because the guidelines for creating Content Marketing are constantly changing in line with the changing needs of consumers. Today, STEPS Academy has 6 approaches to Digital Content Marketing that should be given importance in 2022 for all readers. 1. More “Humanized” Contents People look for content that is human. In the era of Digitalization Technology has played an important role in every aspect of marketing. This includes the coming of AI or Artificail Intelligence to be able to write content for marketing instead of humans. But nowadays readers are looking for content that can be communicated naturally (Authentic) and is even more innovative.
Therefore, it must be content that gives a feeling of friendliness. and resonates with readers. Therefore, the Phone Number List guidelines for creating content are as follows. Resonate with Audience: Making readers feel familiar through Content Marketing by creating content with strategy by understanding Customer Personas in order to truly understand the target audience (Audience) before communicating. Brand Voice of Tone : tone of communication Even if the content is in the form of an article, video, photo, or infographic, it can all communicate how the brand wants to communicate to the target audience, whether it be the form of sentences used in communication, the pronouns chosen instead. 2nd or 3rd person, writing techniques, etc. Original Content: Presents stories of content close to you such as Real life stories, Case Studies, Interviews, etc.
Which are all content that can be easily captured. Communicate sincerely to the target group Go Beyond Algorithm: Use content that goes beyond what the algorithm can do by considering different approaches. That's what was mentioned above. Sample content 2. Keep Track Audience Shifted Need Keep up with changing consumer needs. It cannot be denied that the arrival of Pendamic has changed people's lifestyles to be different from before. Especially the work style that requires more work at home. Most people therefore spend more time indoors. This, in turn, affects the changing needs of consumers. Creating content in the original format It may not be possible to deliver the same results anymore. In doing Content Marleting, the format must be adjusted accordingly as follows.
Therefore, it must be content that gives a feeling of friendliness. and resonates with readers. Therefore, the Phone Number List guidelines for creating content are as follows. Resonate with Audience: Making readers feel familiar through Content Marketing by creating content with strategy by understanding Customer Personas in order to truly understand the target audience (Audience) before communicating. Brand Voice of Tone : tone of communication Even if the content is in the form of an article, video, photo, or infographic, it can all communicate how the brand wants to communicate to the target audience, whether it be the form of sentences used in communication, the pronouns chosen instead. 2nd or 3rd person, writing techniques, etc. Original Content: Presents stories of content close to you such as Real life stories, Case Studies, Interviews, etc.
Which are all content that can be easily captured. Communicate sincerely to the target group Go Beyond Algorithm: Use content that goes beyond what the algorithm can do by considering different approaches. That's what was mentioned above. Sample content 2. Keep Track Audience Shifted Need Keep up with changing consumer needs. It cannot be denied that the arrival of Pendamic has changed people's lifestyles to be different from before. Especially the work style that requires more work at home. Most people therefore spend more time indoors. This, in turn, affects the changing needs of consumers. Creating content in the original format It may not be possible to deliver the same results anymore. In doing Content Marleting, the format must be adjusted accordingly as follows.