Post by account_disabled on Mar 7, 2024 3:38:30 GMT -6
Smarteking" derives from the union of the terms "sales" and "Marketing", and indicates exactly the coordination between these two business areas , which have historically been antagonistic. In fact, the key to success in the new digitalized world arises from this synergy . Conceiving these two corporate functions as a single Smarketing team allows, in the era of the empowered consumer , to evolve the approach to sales, just as companies' communication and marketing have evolved thanks to inbound logic . The methods, times and processes with which each of us makes purchasing decisions have in fact been drastically revolutionized by digital evolution .
Today the consumer and the buyer have the possibility of accessing any information Germany Phone Number at any time thanks to the internet. It is thus possible for them to make more informed choices even without coming into contact with the seller , who historically holds the knowledge about the product. Smarketing : aligning Marketing and Sales towards a common goal In a context in which the potential customer is increasingly looking for information and inbound logic directs Marketing to recalibrate its messages to provide it to them , Sales cannot remain anchored to the traditional methods of approaching marketing. First of all, it is essential to overturn the paradigm of the relationship with the customer, aiming to provide value to people before obtaining it, but this is not enough. Why Smarketing is needed In fact, in the current environment around 70% of purchasing decisions are made before entering a store (B2C) or speaking with a representative (B2B) , and 59% of buyers would prefer not to come into contact with a seller at all .
C onsumers and buyers are getting used to taking charge of the sales conversation , first of all having clear objectives of their research. It is therefore essential to align Marketing and Sales, to provide the customer with a frictionless experience with the brand . Customers will relate to sellers being increasingly informed, and if on the Sales side there is an inconsistency compared to what the user has learned online (thanks to the efforts of Marketing) the risk of losing an opportunity will increase significantly. An effective Smarketing (Sales + Marketing) team must thus be created . But what are the main points of friction between the two divisions? The problem of Smarketing: Marketing vs Sales When you think of Marketing and Sales , you tend to think of a conflictual relationship.
Today the consumer and the buyer have the possibility of accessing any information Germany Phone Number at any time thanks to the internet. It is thus possible for them to make more informed choices even without coming into contact with the seller , who historically holds the knowledge about the product. Smarketing : aligning Marketing and Sales towards a common goal In a context in which the potential customer is increasingly looking for information and inbound logic directs Marketing to recalibrate its messages to provide it to them , Sales cannot remain anchored to the traditional methods of approaching marketing. First of all, it is essential to overturn the paradigm of the relationship with the customer, aiming to provide value to people before obtaining it, but this is not enough. Why Smarketing is needed In fact, in the current environment around 70% of purchasing decisions are made before entering a store (B2C) or speaking with a representative (B2B) , and 59% of buyers would prefer not to come into contact with a seller at all .
C onsumers and buyers are getting used to taking charge of the sales conversation , first of all having clear objectives of their research. It is therefore essential to align Marketing and Sales, to provide the customer with a frictionless experience with the brand . Customers will relate to sellers being increasingly informed, and if on the Sales side there is an inconsistency compared to what the user has learned online (thanks to the efforts of Marketing) the risk of losing an opportunity will increase significantly. An effective Smarketing (Sales + Marketing) team must thus be created . But what are the main points of friction between the two divisions? The problem of Smarketing: Marketing vs Sales When you think of Marketing and Sales , you tend to think of a conflictual relationship.